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Strategic Consulting in Luxury Branding

Dario Müller Consultants boosts the success of its clients as a strategic digital brand consultancy firm. Our university research, practical experience and profound know-how in luxury branding, digital entrepreneurship and high-end e-commerce serve as an excellent basis. Benefit from our unique experience in over 100 national and international projects. We are specialized in the marketing of consumer goods in e-commerce and creating digital marketing strategies and we will guide you on how to successfully implement them.

Dario Müller founded the e-commerce company "DARIO'S" in 2006 and received the world's first official e-commerce concessions of brands like Cartier, Chopard and Bulgari. DARIO'S BOOK was first published in 2008 and has since become a synonym for luxury. Cooperations with world-famous companies like Porsche, Bentley, BMW, Jaguar, Virgin Galactic and many more were implemented. Take advantage of our unique expertise and arrange a free initial consultation with us now.



About Dario

Dario Müller was born in Lübeck, Germany in 1987. He studied in 13 international schools and completed his A Levels at the Ludwig-Uhland-Gymnasium in Kirchheim unter Teck, Germany in 2007.

He holds a Bachelor of Law Degree (LL.B.) from the University of Nürtingen-Geislingen (Germany) and part of his degree course was spent at Abu Dhabi University studying Arabic and Arabic Law. He holds a Masters in Métiers de la mode et du textile from Aix-Marseille University (France) and a DESU (Diplome des études superieures universitaires) from Aix-Marseille Graduate School of Management, IAE. He is did his PhD at the Aix-Marseille Graduate School of Management, IAE (Aix-Marseille University). He has also been a visiting PhD Candidate at Harvard University, the University of California, Berkeley (Haas School of Business) and the Pontificia Universidad Católica del Perú (Centrum PUCP), where his research topics were Digital Marketing, Consumer Behavior and E-Commerce. He completed his Master of Laws (LL.M.) in "International Studies in Intellectual Property Law" at the TU Dresden and University of Strasbourg (CEIPI).

He has worked in the German Parliament for Dr. Peter Ramsauer, former Federal Minister and Chairman of the Committee of Economic Affairs and Energy of Germany. In 2019 Dario was named the first Ambassador of France Alumni in Germany by H.E. Anne-Marie Descôtes, Ambassador of France to Germany. It is an official honorary title of the French Republic that he will hold for the next five years.

Dario Müller began his remarkable entrepreneurial career and success story in March 2006 when he founded his own company, DARIO’S at the tender age of 18. The e-commerce company soared to international success within an incredibly short space of time due to Dario Müller’s single-minded focus on providing only the very best quality sustainable products from Europe to his discerning customer niche. This is why he of all people knows how important it is to run a company with a cool head and an authentic outlook.  Therefore, his message is loud and clear: success only comes when you really whole-heartedly love your business and you are prepared to give your all to achieve your goals.


Dario Müller gives talks on the following topics: Luxury Strategy, High-End E-Commerce (focus: luxury), Digital Marketing and Entrepreneurship.

Dario has lived, studied and worked in several countries around the globe and can address international audiences in up to five languages. He is fluent in German, English, Spanish, French and Italian.



He frequently gives lectures and talks at various universities in Germany, France and Italy on topics like “High-End E-Commerce”, “Digital Marketing" and "Entrepreneurship". He can lecture in German, English, Spanish, Italian and French. Since 2021 he is Professor of Fashion Management at IU International University in Germany and since 2023 he is Chief of Staff to the CEO & Senior Legal Counsel at Klingele Paper & Packaging Group in Remshalden near Stuttgart.

The nomination of Dario Müller at the "Maison de France" in Berlin as Ambassador for France Alumni Germany was attended, among others, by (from left to right): Members of the German Parliament, Renata Alt and Alexander Kulitz, H.E. Elmer Schialer, Peru's Ambassador to Germany, H.E. Anne-Marie Descôtes, former French Ambassador to Germany and today's Secretary-General at The Ministry for Europe and Foreign Affairs of  the French Republic.

Dario’s Heritage: Germany and Peru


His Peruvian grandmother, Hilda Palacios Santillan (1932-2017), was a biochemist and pharmacist, and one of the youngest women to obtain a degree from the National University of San Marcos in Lima (Peru). Winning various competitions, she became one of the foremost and recognized scientists in the field of biochemistry from Peru.

His Peruvian grandfather, Pascual Sanabria Verástegui (1924-2005), PhD, a chemical engineer with a PhD in education from the National University of San Marcos in Lima (Peru). He founded four schools named “San Marcelo” in Lima (Peru) and the first part-time university in the country: The Instituto de Educación Superior Pedagógico Privado “San Marcelo”. His innovative educational concept inspired Peru's modern educational system.


Dario’s German great-grandfather, Dr. Hans Bürgin (1904-1977), was born in Lübeck. He received a PhD from Christian-Albrechts-University in Kiel and was one of the most acclaimed Thomas-Mann-researchers, as well as a friend of the Nobel Prize laureate himself. He published several books about him, among them “Thomas Mann. A Chronicle of his Life,” which he published together with Dr. Hans-Otto Mayer at the S. Fischer Publishing House in Germany





DARIO’S ( was founded in 2006 by the then 18-year old entrepreneur Dario Müller. Initially, the business began with the import and export of Swiss watches. The first DARIO’S mail order catalogue was published in 2008. This was the very first German catalogue where you could order a supercar for 1.8 million euros, a yacht for 45 million euros and you could even book a journey to space! The company expanded into the international market in 2012, when it offered a football signed by no less than the US President Barack Obama himself. The ball was put up for auction in the name of the the Sautii Kuu foundation of Dr. Auma Obama. In 2009, DARIO’S became the first online retailer in the world to be given an official license to sell Cartier, Chopard and Bulgari. The company is also an authorized dealer for other prestigious brands like Versace, Baccarat, Roberto Coin, Fendi and Montblanc. DARIO’S is the Geman pioneer when it comes to the marketing of luxury brands in e-commerce. The company works together with selected foundations, most notably the Jane Goodall Institute and the Sauti Kuu Foundation.



e-Learning Access

    € 12.000

Valid for one year

Get full access to all e-learning materials, videos and useful links for a perfect high-end e-commerce presence. With your signup and our subsequent validation you agree that we may contact you via e-mail. You can object to this contact at any time.


How To Do Business in the United Arab Emirates.

One of the world’s most recent publications on the United Arab Emirates. Dario Müller provides a detailed insight into what you need to know about the history, social behavior and the new role of women in the United Arab Emirates. It also covers the legal aspects, market analysis and a case study of DARIO’S GmbH.



The Book that Makes Every Wish Come True.

This book will be your faithful companion. Not only does it inspire you to dream, it is also the key to make those dreams come true. Come with us and delve into a world full of passion and perfection. The finest culinary delights await you, alongside precision-made, handcrafted quality products and exclusive rarities that you can only find right here. DARIO’S turns pure enjoyment into a way of life: your way of life.



— Director at Cartier, owned by the world’s second-biggest luxury goods firm Richemont

"Thank you for the very valuable cooperation."





Prof. Dr. Dario Müller, LL.M.

c/o DARIO'S GmbH
Flughafenstraße 59
70629 Stuttgart


Phone: 0049 7021-72 55 895

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